Advanced Custom Research and Analysis. Includes fields like marketing science, management science and operations research. Techniques include time series, latent class, cluster analysis and others. Ask Marriott about Courtyard by Marriott, or Best Buy about retail floor-level customer segmentation.
- We offer:
- - Market segmentation and niche market identification.
- - New product, brand and category sales forecasting.
- - Customer predictive behavioral modeling.
- - Discrete choice, MaxDiff and conjoint analysis.
- - Online ad campaign testing, tracking and predictive modeling.