Data Science works well when the company takes a "big tent" perspective. This graphic portrays that kind of many-sided view.
The main goal of Data Science is the implementation of business outcome-focused Data Analysis, Data Architecture and Network Architecture.
At Morgan Analytics, main areas of strength are:
Machine Learning - Specialized tools for clarifying relationships in very large or very problematic data.
Data Mining/Modeling - pattern recognition and confirmation, predictive and classification / segmentation models.
Statistics/Econometrics - Traditional analytical methods along with modern, fast computer-enabled applications such as neural networks to extract latent factors, segments and product preferences.
Managing huge data sets, utilizing the best available tools in Hadoop/MapReduce/HDFS, AWS, and similar technologies.