Digital datatravels over various channels as digitized signals. Over channels such as the Internet, private lines and wireless bandwidth. These channel website traffic, email messages, and cellular/digital communications.
Businesses investing in these media pay significantly for access and volume. Fortunately, there are several ways to measure what kinds and quantities of digital media provide the best return on investment (ROI).
Like other, more traditional marketing media, digital communications are not always effective without clear targeting and effective messaging. Reaching out to audiences across both digital and traditional channels, one must ensure the best ROI in total and on the margin, by channel, targets and messages.